1. Insight and analysis

In this phase, we gather data and insights that form the basis for our strategies and initiatives. This involves understanding the market, target audience and competitors. Using advanced technology and analytical tools, we conduct in-depth research to gain a deep understanding of the customer's needs and expectations.

2. Strategy development

With the insights from the first phase, we develop tailor-made strategies that are tailored to the client's goals and target groups. We set clear objectives and create a detailed plan for how to achieve these goals. The strategy includes the selection of channels, messages and tactics to be used to achieve the best possible results.

3. Activation

In this phase, we put the strategy into action. We implement the planned actions, whether it's advertising, content production, or other marketing activities. We make sure that all elements are in place and that the campaign is rolled out according to plan.

Ad Setup: Configure and launch ads on platforms like Meta, Snapchat, LinkedIn, and TikTok.

Content production: Produce and publish content in line with the strategy, including articles, videos and social media posts.

Media planning and buying: Implement the media plan by buying ads and placing them in selected channels.

Optimization: Continuously monitor and adjust campaigns to ensure optimal performance.

4. Evaluation and learning

After the campaign is completed, we evaluate the results to measure success and identify learning points. We analyze data and insights to understand what worked well and what can be improved. This phase ensures that we continuously improve our methods and strategies.