Increased importance of social media for younger target groups

Social media is essential for reaching younger audiences. According to reports from Opinion and Ipsos, the majority of young people between the ages of 15-29 use platforms like TikTok, Instagram and Snapchat daily. It is more important than ever to be present where they are and understand how these platforms are used. For example, many young people use TikTok as their primary search engine rather than Google. This means that businesses need to focus on optimizing their content to be discovered on these platforms.

Focus on authentic content

Authenticity is key to engaging today’s consumers. Figures from Ipsos show that 37% of consumers remember brands that prioritize engagement with their audience rather than simply publishing new content. Authentic content that reflects real experiences and emotions creates stronger bonds with their target audience. This can involve everything from sharing user-generated content to personally responding to comments and messages.

Quality over quantity

With so many social media platforms available, it can be tempting to be everywhere. However, data shows that it can be more effective to focus on a few channels and truly master them. Quality over quantity is becoming increasingly important. This means that businesses should invest in creating high-quality content that resonates with their target audience, rather than spreading their resources thinly across many platforms.

Effective use of artificial intelligence

AI tools have become an indispensable part of digital marketing. They help with everything from content creation to ad optimization. But it’s important to use these tools wisely to preserve your brand’s tone and visual identity. AI can streamline many processes, but the human element should never be underestimated.

Storytelling and long formats

Storytelling is becoming increasingly important in social media. While short videos still dominate, we are seeing a growing interest in longer formats that tell a deeper story. This gives brands the opportunity to create more meaningful content that can build stronger connections with their target audience.

Trend analysis and updates

Another important factor is staying up to date with trends and algorithm changes in social media platforms. Platforms are constantly evolving, and it is crucial to adapt to maximize reach and engagement. Understanding and leveraging new features and trends provides a competitive advantage.

Building a follower base and engagement

Building a solid follower base isn’t just about getting more followers, it’s about engaging them in a meaningful way. This can be achieved through interactive campaigns, live broadcasts, and regularly publishing relevant content. Engagement is key to maintaining an active and loyal following.

In short

Social media is a dynamic and rapidly changing world. To succeed, businesses must understand their target audience, be authentic, focus on quality, and use technology effectively. By following these principles, businesses can navigate the complex landscape of social media and maximize their digital presence in 2025.

For more insights and strategic advice, Vode is here to help you navigate the complex landscape of social media and maximize your digital presence.